10 years ago
January 7, 2015

The Best Sales Recruiters Know Your Business

Hiring a salesperson is about finding the right fit, so the best sales recruiters are the ones who take the time to learn about your business.

Rhys Metler

Learn about your business

Hiring a salesperson is about finding the right fit, so the best sales recruiters are the ones who take the time to learn about your business. Good sales recruiters will ask you questions about your business, your clients and your company; don’t ignore these questions! Never say “Just find me someone good”, because this can mean something different for every industry. To find the best possible candidate, you need to work with your sales recruiter to make sure that they completely understand what you’re looking for. Your knowledge is their most important resource, and here are three reasons why:

1. You know your business

You know what it takes to be successful in your industry, so tell your sales recrutier everything. Have you had success with sales reps coming from specific companies? Do reps with specific sales training often outperform the rest of their sales team? Do reps with a background selling a specific product or service do well in your industry? All of this information is vital to finding the best possible candidate for your company.

2. You know your clients

What kind of person has the most success selling to your clients? Sometimes a more “polished” candidate with experience selling enterprise business services solutions will not perform as well selling an industrial product to individual small business owners. Other times your clients may have responded well to reps with backgrounds unrelated to your business. The bottom line is that you understand your clients and their buying behaviours better than anyone, and a sales recruite will be more successful if they share this information. 

3. You know your company

For many businesses, company culture is an important part of productivity and employee morale. You might find it difficult to define what makes a candidate fit at your company, but you should try to work with your sales recruiter to make sure they have the best understanding they can of who will work out and who won’t. The recruiter may ask to visit your offices and if they don’t you should suggest that they do. Sometimes there is no better way to understand a company than to meet and speak with the people who are already working there. Making sure that your sales recruiter has a good sense of yoru company culture, vision and values will save a lot of time for both of you.




SalesForce Search specializes exclusively in sales recruiting across Canada and serves small, medium and Fortune 500 companies. SalesForce Search helps companies find qualified sales people who will have an immediate impact on their sales targets.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.