9 years ago
January 4, 2015

How to Prevent Cold Calling So Often

Try some of these sales tactics and prevent cold calling frequently.

Rhys Metler

You need to prevent cold calling so often. In today’s technologically driven market, there is less of a need for cold calling. Of course there is still a time and a place for making those cold calls, but it should definitely not be your main sales strategy. So many useful tools nowadays could increase your sales productivity. Try some of these sales tactics and prevent cold calling frequently.

Inbound Marketing

If you want to prevent cold calling so often, embrace inbound marketing. It involves attracting buyers to you, so you never have to make a cold call again. By the time your salespeople reach out to buyers, they are already interested. First, you attract strangers by sharing valuable information on a blog. Next, you need to convert these visitors into leads by prompting them to visit landing pages, fill out forms, and/or perform some other action. Finally, it’s time for your sales team to nurture the sales leads and close the deals. This strategy is far more effective than those dreadful cold calls. Prevent cold calling and embrace inbound marketing.

Search Engine Optimization (SEO)

If your website isn’t already optimized, you are missing potential business. You need to optimize your website using relevant keywords and content so your company’s site will turn up in search engine results when people search for related material. Engage an SEO specialist if you’re not sure how to go about optimizing your website properly. This is well worth the cost. You will definitely see a return on your investment. Think of how people use the internet today. Everyone uses search engines to browse and research. How else will the right people find out about your company? Today, SEO is critical for every business. Prevent cold calling. Redirect your time, money, and energy into sales tactics that will actually yield results.

Content Marketing

If you don’t already have one, create a company blog and start sharing valuable content that your target audience will find useful. Become a recognized source of valuable information. Share links to this content on Twitter, LinkedIn, and Facebook to attract the right people to your website. When you consistently share fresh, new content that is insightful and informative, consumers will begin to recognize your company and your salespeople as industry experts and thought leaders. When they’re ready to buy, they’ll remember your credible,¬†knowledgeable, and capable sales team and company. Prevent cold calling. Instead, encourage the right buyers to come to you for a change by offering value. Bonus: regular content generation will also help improve your search engine rankings.

Social Selling

Social selling is all about building relationships using social media. Your sales team should be using Facebook, Twitter, and LinkedIn for professional purposes to increase company visibility, research your target audience, make new connections, engage with customers and prospects, and generate qualified sales leads. Everyone is turning to the internet to research products and services. People don’t want to get unsolicited phone calls, emails, or visits from salespeople. Stop annoying and interrupting people. Use social media to attract them to you instead and prevent cold calling so often.

Instead of making cold calls, embrace inbound marketing, search engine optimization, content marketing, and social selling. Don’t waste your time with cold calling. Cold calls have a very low success rate. You should prevent cold calling. It’s an ineffective, ancient sales tactic. Review and revise your sales and marketing strategies and spend your time wisely. Use these tools to attract new customers, nurture qualified leads, and grow your sales and prevent cold calling so often.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.