Fridays are just as important as any other days when it comes to selling, so you don’t want to slow down, get distracted, and lose your focus.
Sometimes, staying focused at work isn’t easy-there are plenty of distractions all throughout the office and even when you’re on the road selling. This is especially true on Fridays, when you are already drained from working a full, productive work week and you are dreaming about your weekend plans. And yet, Fridays are just as important as any other days when it comes to selling, so you don’t want to slow down, get distracted, and lose your focus. As a sales person working commission, every minute of every day counts.
When you’re in the office, in front of a computer screen, it’s easy to find things to distract yourself with-videos, industry news articles, social media-although these things might be useful for selling, they are not going to bring you any money. Instead, try to schedule appointments with clients on Fridays, so you can ensure that you are out of the office and being productive-while bringing in money.
Sometimes business is slow, clients are on holidays or they are not ready to buy what you’re selling. If you can’t set appointments for Fridays, make yourself some to-do lists with deadlines and stick to them. Give yourself enough tasks so you stay busy all day. By adding deadlines, such as “work on three new leads today by 1 pm,” you will force yourself to focus on selling and avoid procrastinating.
Checking your email and posting on social media are important parts of selling-you need to be talking to clients, making connections, and making yourself and your brand known. However, if you are not careful, you can waste a lot of time on these tasks, especially on Fridays when it’s easier to get distracted. Limit these activities to specific times of the day, say once at 9 am and once at 2 pm, and only give yourself 30 minutes to spend on these interactions. When you set limits for yourself, you won’t allow yourself to get distracted from selling for a long period of time without even noticing the time flying by.
Your to-do list might seem overwhelming for a less-than-productive Friday, but if you manage your time properly, the tasks will be accomplished quickly and effortlessly. Separate your tasks into big and small columns and go back and forth between columns while you are working on them. If you perform too many large tasks at once, you might get frustrated, but if you work on a big task, and then move on to an easier, smaller task, you will feel more accomplished, and more motivated to continue working. The small tasks become mini-rewards. Additionally, don’t multi-task-tackle one job at a time so everything seems more manageable, and so you don’t get distracted by all the other tasks.
No one can stay focused for 8 full hours a day-and that is an especially impossible task for an extroverted, social person like a sales rep. Don’t feel guilty about taking some breaks from selling, but you should schedule them onto your to-do list so you don’t end up taking really long breaks, or way too many. If you have times for your breaks set up on your to-do list, you will have something to look forward to during the day, so you can stay focused on selling for the rest of the time.
As a sales person, you do not want to become your own obstacle, wasting time on Fridays, not selling, being distracted, and losing focus. It might be difficult to stay motivated on selling on Fridays when the weekend is almost within reach, but the less focused you are, the less money you will be making. Stay productive at the end of the week with the tips above.
Claire is a Western University graduate with a background in recruiting, sales and customer service. As a Recruitment Consultant, her goals are to place the best people in the right roles resulting in satisfaction for both the candidate and client.