8 years ago
April 13, 2016

3 Benefits of Having a Great Sales Coach

The benefits of having a great sales coach are many, but today we’re going to examine three of those benefits.

Rhys Metler

From elite athletes to corporate executives, many of the world’s most successful people have coaches. The benefits of having a great sales coach are many, but today we’re going to examine three of those benefits: constant and consistent instruction, accountability, and an objective viewpoint.

Constant and Consistent Instruction

You probably received some training when you started at your sales job, but most sales people don’t receive constant and consistent instruction unless they hire a sales coach. Just as teachers and doctors spend time each year in continuing education, sales people can keep their careers in growth mode when they have a sales coach to teach them and challenge them.

With a great coach at your side, you can constantly improve your skills. Your coach can monitor your growth and introduce skills and strategies as you’re ready. This consistent instruction can make a huge difference over the course of your sales career.


Accountability is one of the most frequently cited benefits of having a sales coach. As children, we had teachers and parents to hold us accountable for our chores, our homework, and our adherence to rules. As adults, we have to take care of accountability ourselves, and it’s all too easy to make excuses when we fail to meet our personal goals.

With a good sales coach in your corner, however, you have someone to be accountable to, and this can make a big difference in your personal growth. When you know you’ll have to face your coach next week, you’re more likely to put distractions aside and focus on what you said you would do. Whether you’re trying to improve your prospecting, your sales presentations, or your follow-up, accountability to your sales coach will help you to be more successful.

An Objective Viewpoint

When you only see what you can see from your limited perspective, sometimes you find yourself backed into a corner. An outside perspective can help you to resolve problems in new and different ways and broaden your perspective as you learn to understand another’s thought process.

It’s also humbling to learn from your sales coach. When you hire a sales coach, in essence you’re recognizing that you don’t know everything and that you have a lot to learn from others. This realization can be incredibly motivating and can help you to appreciate other points of view. 

Having a great sales coach can be a great pick-me-up for your career. The constant and consistent instruction you receive from your sales coach can help you to make steady upward growth in your sales career. When you have someone to be accountable to, you’re more likely to reach your personal goals. Submitting yourself to an objective viewpoint can open your eyes to new sales strategies and processes and help you to become a better sales person than you thought you could be. Working with a great sales coach can give your career an amazing boost.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.