7 months ago
February 21, 2017

A Guide to Recruiting Better Sales People

The following guide to recruiting better sales people can help you to find and attract team members who can truly make a difference to your company.

Claire McConnachie

Recruiting better sales people can really jump start your business and help you to make inroads where you never thought possible before. Better sales people bring enthusiasm, finely-tuned skills, and experience to your company, and all of these strengths have a positive effect on the rest of your organization.

The following guide to recruiting better sales people can help you to find and attract team members who can truly make a difference to your company.

1. Make Recruiting Part of Your Everyday Activities

When you’re desperate for a new sales person, you don’t have the precious commodity of time on your side. For best results, you should recruit from want, not from need. Don’t wait until you need a sales person; start recruiting today, even if you don’t anticipate needing a new sales person for quite some time. Recruiting better sales people takes a little thought and effort every day.

2. Create a Recruiting Strategy

If your recruiting efforts are disorganized or haphazard, they won’t produce results. If you want to orchestrate a successful recruiting program, you need to have a plan. Sit down with your team and decide what activities are most important for recruiting better sales people, and know who is in charge of which activity.

3. Create an “Ideal Employee Profile”

Think about your past and current sales people, and use your experiences with them to create an “ideal employee profileā€. Think about what kinds of sales people are the most successful in your organization. Do they have special skills or qualifications? Do they have distinctive personality traits that help them in their interactions with prospects and customers? You’ll find recruiting better sales people easier if you know exactly what you’re looking for.

4. Write an Effective Job Posting

The quality of job postings has a lot to do with the kinds of people who respond. Remember that you need to include enticing information about what’s in it for them, and you want to grab their attention, pique their interest, make them desire what you’re offering, and encourage them to take action. Keeping a well-written job listing posted on your web site, at local colleges, on Internet job listing sites, and at job fairs will help you with recruiting better sales people.

5. Use Social Media

Social media can be a great way to find new customers, but it can also help you with recruiting better sales people. When you and your other employees post about the exciting things going on at your company, ambitious sales people will want to join you. By regularly adding substantive content about your industry to your social media profiles, you’ll establish yourself as the company in-the-know, and you’ll attract the top talent in your area.

6. Network with Hiring In Mind

As you attend conferences, trade shows, and business events, keep hiring in mind, even if that’s not the primary purpose of your attendance. When you meeting great sales people, get their contact information and reach out to them in other more meaningful ways, if possible. For instance, offer to take them to lunch or invite them to an upcoming event at your company. These relationships can be very fruitful later on when you need a great sales person.

Recruiting better sales people doesn’t happen overnight, but if you follow these tips and make recruiting a part of your everyday activities, you’ll find that you can hire great people when you need them. You won’t have to settle for the first person you can find; you’ll find that you have the significant advantage of recruiting better sales people.

Claire McConnachie

Claire is a Western University graduate with a background in recruiting, sales and customer service. As a Recruitment Consultant, her goals are to place the best people in the right roles resulting in satisfaction for both the candidate and client.