7 months ago
February 21, 2017

How to Sell to More Than One Person

Stop wasting valuable time trying to sell to someone who’s not buying. Here’s how to sell to more than one person.

Claire McConnachie

If you’re in sales, you understand how valuable your time is. Don’t spend your valuable time trying to sell to someone who isn’t going to buy. You also don’t want to rely too heavily on just a few key customers. Increase the effectiveness of your sales efforts by reaching out to the right prospects. You want to extend your reach and generate as many qualified sales leads as possible. Market more effectively so you can sell more effectively. Understand your customers and tailor your marketing to different segments. Deliver the right marketing messages to the right people. Targeted marketing and selling will yield the best results. With an understanding of your customers, you will be able to sell more effectively as you will be able to identify their needs and demonstrate how your products/services are the perfect solution. Stop wasting valuable time trying to sell to someone who’s not buying. Here’s how to sell to more than one person.

Content Marketing

If you don’t already have one, create a company blog so you have a place to share valuable content with your customers and potential buyers regularly. Whenever you have new content to share, post the link on Facebook, Twitter, and LinkedIn to increase visibility and to drive traffic to your website. Nowadays, consumers want to do their own research and make their own buying decisions. Gain trust and credibility in the industry by providing ideas, insights, and information. Add value and stand out next to the competition.

Once they express interest and are at the right stage in the buying process, contact them to further nurture the lead. This will save you the time and energy you used to spend trying to convince people who are unaware of your company to buy from you. Now when you engage with prospects, they will already be aware of your company and products/services. They are already interested in moving forward in the sales process. You can do what you do best and convert leads to sales. This is a much more effective use of your time.

Social Selling

Use social media to share valuable content with your prospects. Join multiple social media networks to reach as many potential buyers as possible. At the very least, you should be on Facebook, Twitter, and LinkedIn. Social selling is all about using social media to connect with consumers before you sell. Build relationships with customers and prospects. Use social media to enhance customer service, generate qualified leads, and sell more.

Email Marketing

Use email marketing tools to organize and maintain lists of customers and subscribers. In addition to social media, you want to reach out to prospects via email. This is another opportunity to add value. Include a link to a downloadable resource or include a promo code. Let them know about new products/services that will be available soon. Remind them that you’re on Facebook, Twitter, and LinkedIn by suggesting they follow you to receive all of your latest updates. Let them know about your useful and informative blog. Effective email marketing can help you sell more.

Continually assess how valuable your existing customers are. Things can change. Customers who used to be highly profitable could start to buy less or demand lower prices. You should also consider customers’ future potential. If you are working with a small customer who has high growth potential, it may be worth nurturing this relationship.

Increase your productivity and sell to more than one person at a time. Extend your reach and increase your visibility by using social media, implementing content marketing, and taking advantage of email marketing tools. Once prospects are in the decision-making stage, that’s when you should focus more time and energy on them individually. Contact qualified leads at the right stage and continue to nurture these leads to convert them to sales. Use these tips to sell more effectively and increase your sales.

Claire McConnachie

Claire is a Western University graduate with a background in recruiting, sales and customer service. As a Recruitment Consultant, her goals are to place the best people in the right roles resulting in satisfaction for both the candidate and client.