9 years ago
January 4, 2015

How to Adapt Your Business to the New Sales Culture

Here’s how you can adapt your business to the new sales culture that is taking over the world.

Rhys Metler

As the years go by, technology becomes more integral to business success. Companies need to adapt to the new circumstances and the new sales culture or get out of the way for emerging businesses that are ready to use technology to their advantage. It’s a hard truth to hear, but one that must be understood if you intend to succeed in the new sales culture that is taking over the world today. Buying behaviours have changed, so your business plan, marketing strategies, and selling tactics need to change to keep up. It might seem daunting, but it can be done. Here’s how you can adapt your business to the new sales culture that is taking over the world.

Get Mobile

Flip phones that can only be used to call and text are a thing of the past. Now, virtually everyone has a smartphone and accesses the internet through it in order to search, research, and buy products and services. Customers are not reading newspapers or listening to the radio anymore, and they are not waiting by the door for your weekly flyer before they go out shopping. They’re turning on their smartphones to search for the best deals and the new up-and-coming products, so that’s where you should be marketing your business. Design your website to be responsive so potential buyers can easily access it via any device, create a mobile app for your business, and consider advertising through apps, so you can reach your audience through their smartphones.

Get Online

The new sales culture was more strongly transformed by the web than by any other factor. Don’t let technology keep you behind your competitors. Get online and start selling and marketing through the internet. Perhaps the biggest change to the new sales culture is the fact that customers now want to be in charge of their own buying decisions. They want to conduct their own research, get informed, and then after careful scrutiny, decide to buy from the right company. When you implement inbound marketing into your business plan, you will be able to carry the customers through this new buying process and eventually gently lead them to your company through online ads, a blog, a website, and social media interactions.

Track, Track, Track

The new sales culture shows that buying behaviours have changed. But today’s sales culture that you are so tirelessly trying to adapt to might quickly change again. So, it’s important to constantly track your results-from your sales numbers to your marketing strategies-to ensure that you’re always on top of the new sales culture, whatever that might be at any given time. Always know what’s working and what’s not so you don’t get left behind.

Engage a Marketing Consultant

If you are unsure about exactly how you can adapt to the new sales culture, it might be beneficial to consult with a sales and marketing expert. Sales and marketing consultants are always in the loop when it comes to new buying trends, selling techniques, and marketing strategies. They are always up to date, so you can trust them to know exactly what to do to move forward in today’s business world. Trying out different sales and marketing strategies and hoping that they work is a waste of time, resources, and effort. Go straight to a consultant to make sure you are utilizing their talents to get it right the first time.

Adapt to Thrive

It today’s digital society, it’s important to adapt to the new sales culture in order to survive. Although it’s often dreaded in business, change is necessary in order to grow. Everyone else is going digital, and so should you. Get online, get mobile, track your results, and engage a marketing consultant so you can grow your business into the future and thrive.  

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.