The hiring process can be time consuming, expensive, and frustrating, but it’s worth it to spend the time and resources necessary to find the right sales rep. Your company will be able to accomplish far more with a strong sales team in place than it would with just an average team. The key to having a strong sales team is to hire the right sales reps. In fact, hiring the right sales rep will pay for itself in six months. Here’s why.

The Right Sales Rep Promotes Your Brand

We’ve all met sales reps who are so charismatic that they can sell anything to anyone, but often this charisma is more self-promoting than brand-promoting. The right sales rep will have the ability to work well with co-workers, clients, and prospects while building up your brand and giving your company an air of professionalism, competence, and pride. If you find a sales rep like this, your company will be in a better position six months from now; your company’s reputation will have been enhanced.

The Right Sales Rep Boosts Morale

A single person can have a big impact on the morale of your entire sales team. When morale is high, your sales reps work better together, cheer each other on, and have more success. Not only will your new sales rep have made an impact in individual sales, but everyone else will have increased their sales as well. Just think what your sales team can look like half a year from now if you hire several positive-thinking, hard-working sales reps that have a big influence on everyone else. 

The Right Sales Rep Thinks Creatively

Creative thinking is usually associated with fields like science and the arts, but it’s every bit as important in sales. When you’re hiring a new sales rep, ask questions that help you to ascertain candidates’ creativity. Their creativity will shine through in questions such as these:

• How have you used social media to find prospects and close sales?
• What could you do to retain an existing customer who is thinking about switching to someone else?
• How would you promote teamwork among the sales team?
• What strategies would you use for building industry contacts?

The Right Sales Rep Doesn’t Take Long to Train

There will always be training to consider when you hire a new sales rep because your new hire will be unfamiliar with your company’s processes, culture, and methodologies, but the right sales rep will already have a firmly grounded understanding of successful sales principles and will enthusiastically breeze through training. When your new sales reps can be up-and-running quickly, they will soon be making sales for your company and increasing overall revenue. 

As you can see, hiring the right sales rep will pay for itself in six months. The growth and positive energy created by the right sales rep can have a lasting beneficial impact on your company.