Developing sales strategies for your company can help you to more successfully get your products and services in front of the right people, and they can also help your sales reps and employees to focus their time and energy on the activities that will be the most profitable in the long run. Sales strategies are plans. They’re different than marketing strategies. Marketing strategies are all about strengthening your brand and becoming more visible to the public. Sales strategies focus more on closing deals and making sales.
The following are three secrets to developing sales strategies for your company.
Not all of your products and services should be sold the same way, and if you try the same strategies with all of them, you may find that some of your products or services don’t sell well.
Developing sales strategies for each of your products and services by analyzing them individually. You can use the following questions in your analysis:
Having answered these questions, you can create sales objectives that will help you with developing sales strategies for each of your products and services.
When developing sales strategies, it’s important to reach the right customers. This sounds simple and easy, and it is. But often, sales managers don’t think through the pathway their sales reps need to travel in order to find the right sales channels. What sales channels are right for you? Consider the following:
Don’t forget that developing sales strategies for existing customers can add significantly to your overall revenue. These sales strategies include the following techniques:
Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.