Closing sales deals faster shortens your sales cycle and helps you to accomplish more in the same amount of time. Sometimes sales reps avoid strategies that are designed for closing sales deals faster because they don’t want to be perceived as overly pushy or aggressive, but there are things you can do to speed things along without resorting to high pressure. Try one of the following five easy ways to make closing sales deals easier.

1. Use Your Website

If you haven’t already done so, develop an engaging, powerful website that offers electronic delivery of information that you would normally send to prospects via e-mail, snail mail, or in person. Giving them this information quickly and easily online will streamline your sales process by several days and help you with closing sales deals faster.

2. Provide a Response Time Frame

Open-ended offers often remain that way: open-ended. When you ask a prospect to respond within a certain amount of time, prompt them to make a decision. In the end, this does both of you a favor, whether or not they choose to buy. It saves you both time and energy, and often, it leads to closing sales deals faster. You can do this by adding the following line to your cover letter or email: “Please return this application within seven days; otherwise, we will assume that you are no longer interested in this opportunity.”

3. Cover Common Objections in Your Initial Presentation

After selling a certain service or product for a while, you get to know the common concerns of your potential customers. Instead of waiting for these concerns to come up later, tackle them from the very beginning. This helps with closing sales deals faster because your prospects don’t have time to stew over their objections; you’ve already covered those concerns, hopefully having given them satisfactory answers to their questions and concerns. Therefore, you can more quickly get to the next step in your sales process.

4. Follow Up Religiously

Professional, consistent follow-up is a basic sales strategy, but it definitely helps with closing sales deals faster. Sales managers can help their reps to follow up with clients by setting a good example themselves in following up with reps on their short-term goals. Here are some ways you can follow up with clients and move toward closing sales deals faster:

• Email reminders and information
• Send a hand-written thank you card
• Get a commitment for a follow up call or appointment
• Keep your commitments
• Be polite and professional

5. Tie Your Product or Service to a Pending Regulation or Other Impending Event

You don’t have to create your own artificial deadline if there’s something going on in your industry that makes your services and products immediately important to a customer. It’s not always possible to do this, but when it is, use it to your full advantage. If you keep up with industry news, you’ll have more information at the ready for helping with closing sales deals faster. You’ll know what’s going on and be able to use this knowledge to your full advantage.

Closing sales deals faster doesn’t have to be intimidating or difficult when you use your website, provide a response time frame, cover common objections in your initial presentation, follow up religiously, and tie your product or service to a pending regulation or other impending event. By practicing these techniques, you’ll shorten your sales cycle and become more profitable.