8 years ago
April 18, 2016

4 Sales Recruitment Tactics That Work

Here are 4 sales recruitment tactics that work.

Rhys Metler

A dynamite team of sales reps can take your company to new heights, but it’s not always easy to recruit those superstar sales reps. What you need is a sales recruitment plan that really works. Since you never know what tomorrow will bring, the key is to always have a steady inflow of candidates that you can consider as the need arises for more sales personnel. Here are 4 sales recruitment tactics that work.

Social Media

Social media sites, especially LinkedIn, can help you to recruit sales reps you might otherwise not be able to reach. The key is to build a professional profile and then share recommendations from colleagues, co-workers, associates, and old friends. The more contacts you have on social media sites, the more likely it is that your job postings will be shared with the right people, thus aiding your sales recruitment efforts.

Build a professional profile and post regular, quality content. Good content gets shared, and as your content goes viral, your profile becomes well known in your industry. LinkedIn is associated with a recruitment site called Simply Hired, which allows qualified candidates to apply for jobs and share their own LinkedIn profiles.

Employee Referrals

Listen to your superstar sales reps when they say they know someone who might be a good addition to your sales team. Your current sales reps know all about your company’s culture, work environment, goals, and benefits, and they’re unlikely to refer individuals who wouldn’t be a good fit with your company.

You can encourage this sales recruitment tactic by developing a referral bonus program. Offer to pay employees a bonus once a referral is hired and has stayed with the company for a set amount of time. 

Staffing Agencies

If you really don’t have time to handle sales recruitment yourself, you can work with a reputable, established staffing agency to find your sales reps as you need them. A staffing agency will check references for you, conduct phone interviews, do background checks, and can even administer tests to see if candidates have basic sales and software skills.

Although you may feel hesitant to turn sales recruitment over to a third party, this can be a great option for busy people who want to delegate some of their day-to-day tasks.

Hand Pick Your Candidates

Get to know your dream candidates on social media, and then make them offers they can’t refuse. This is the flip side of using social media for sales recruitment. Not only can you use social media to put your company out there and attract interest, but you can also scout out your dream candidates, get their attention, and then make them offers to work for you.

Whatever tactics you choose to use, remember that sales recruitment is an ongoing task. If you neglect sales recruitment, you’ll find yourself in a bind when you unexpectedly need to fill a position on your sales team. Don’t find yourself in a bind. Position yourself as the company that superstar sales reps want to work for by continually working on your sales recruitment tactics.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.