7 months ago
February 21, 2017

5 Reasons Why You Should Be Sharing Sales Content on LinkedIn

The following are 5 reasons why you should be sharing sales content on LinkedIn.

Rhys Metler

Have you ever considered yourself to be an author? Well, today you can publish sales content on LinkedIn and become a real influencer in your industry.

Social media began as a way for college students to communicate with one another, but now it’s an essential business tool that can help you strengthen ties with clients, suppliers, customers, and other valuable people in your professional network. Why is LinkedIn such a powerful tool for sharing sales content and spreading your influence? Because that’s where professionals are looking for answers.

If you can get the right content to the right person at the right time, you can gain not only one solid customer but potentially a whole treasure trove of customers who are looking for your products and services. The magic of social media is that your content could get “shared” over and over again by people you don’t even know, thus allowing you to tap into markets you never before had access to.

Sharing content can be helpful in building your audience, but at some point you should think about creating your own content as well. If this seems scary to you, realize that you already create content any time you post a status update or send a text message. Sharable sales content for LinkedIn is within your grasp. 

The following are 5 reasons why you should be sharing sales content on LinkedIn:

You Can Gain An Audience with Simple and Specific Sales Content

With the incredible amount of information available these days, people don’t want to read a book-length treatise on LinkedIn. They just want short, useful articles that help them to solve their problems. The key to keeping your sales content simple and specific is to narrow your topic to a manageable bite-sized piece. Instead of writing an article called, “Sales Tips,” write one called, “4 Ways to Improve Sales Meetings.” Not only is the second title more interesting to read, but it’s also much easier to write.

You Can Become a Thought Leader

What’s going on in your industry right now? What are people’s worries and concerns? What are the hot topics? If you write about these things, you’re sure to get a broader readership and more shares. LinkedIn makes it easy to know what to write about in your sales content because it hosts a breathing, ever-changing community of people who are interested in what you have to offer.

Join several LinkedIn groups and join in on the discussions. Not only will you get ideas for your sales content, but you’ll make contacts and find out what people are wondering about. Deliver the answers to their questions, and you’ll establish yourself as a thought leader in your industry.

You Can Increase Your Network

In sales, the more people you know, the more you can sell. As you share valuable sales content on LinkedIn, you’ll be “introduced” to new people in your industry who could fit in to your network in important ways. Some of them may become future customers, some might be contractors or employers. Some might even become powerful mentors in your life. By sharing sales content, you can get to know people who otherwise would be out of reach to you.

You Can Add to Your Resume

Yes, you’re a sales professional, but it never hurts to add a new dimension to your resume. If you start producing high-quality sales content that others find valuable enough to share, then you are also a writer.

LinkedIn allows you to add links to the “Publications” portion of your online resume. When you publish sales content on your blog or when you introduce a new ebook, add your writing credits to your LinkedIn resume.

You Can Learn

Best of all, as you share sales content on LinkedIn, you gain wisdom as well. Your generosity will be reciprocated, and you will find yourself learning more than ever before.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.