There are specific elements in sales that you need to make you a sales pro.
With any profession, there are going to be certain elements that will help to make you a success. This is also true in sales. There are specific elements in sales that you need to make you a sales pro.
Knowing how to build and maintain relationships is the foundation of being a sales pro. Like any relationship in your life, as a sales pro you want to develop relationships based on trust, integrity, and honesty. As long as you can develop and deliver on these key ingredients, you will be able to develop sales relationships and become a sales pro. Building relationships includes getting to know your clients and prospects and making them feel that they are very important to you and your company.
A true sales pro will know not only the product or service that they sell, but in addition, they will also know a lot about the industry and the market trends in which they sell. You want your name to be synonymous with your area of sales. You want to be the person that people go to for advice and information about your product and your industry. Continual learning and keeping up to date on industry information will cause clients and prospects to perceive you as the expert in the field. As you become more knowledgeable, you will also become more poised and self-confident. Your confidence will play a large role in your ability to be perceived as the expert.
A sales pro always looks professional. They also always behave in a professional manner, especially when around clients. You want to maintain your individuality while, at the same time, continue to be perceived as someone who is qualified, skilled and a trusted authority. Part of being professional includes developing your self-confidence and self-assuredness. When customers feel that you are confident and self-assured, they will begin to feel confident about you and your product.
Time management is an important part of any industry but it is especially important in sales if you want to become a sales pro. Effective sales people know that time is money and they make sure to spend their time where it will provide the most payoff. Simple tactics such as always arriving to appointments a little early and scheduling meetings and sales activities in advance will help you to become a sales pro. Time management includes setting priorities, setting goals, and meeting objectives. Managing your time increases your effectiveness and your productivity.
You cannot be a sales pro if you are not great at communication. You need to be able to speak clearly, confidently and concisely. You need to keep the needs of your listeners in mind when you are speaking and you need to learn to speak their “language” by understanding what their issues are and how you can help to solve them. You also need to be a good listener. You cannot learn what your clients and prospects need if you do all of the talking. Effective communication is at least 50 percent listening.
As you work on skills to become a sales pro, focus on the elements that will help you to become successful. Communicate effectively. Manage your time to increase your productivity. Always be professional. Learn all you can to become an expert in your field and work hard to build long lasting professional relationships with your customers. Putting these elements into practice will help you to become a sales pro.
Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.