When your sales aren’t performing as you’d like them to, it’s time to develop a solid sales plan that will help you to reach your goals.
How are your sales doing right now? If you’re online googling “sales plan,” you’re probably looking for answers. When your sales aren’t performing as you’d like them to, it’s time to develop a solid sales plan that will help you to reach your goals.
To begin, start by answering the following four questions.
1. What can I do to reach my target audience?
2. How will I engage potential customers?
3. How can I stay in touch with current customers?
4. How can I prospect within my current customer base?
The answers to these questions will help you to develop a solid sales plan, which you can use to plan the strategies and schedules of your sales team. Let’s look at what to do with the answers to each question.
A successful sales plan helps you to find and reach the people who are looking for the solutions you have to offer. But how will you find these people? Every business is different, and what works in one industry won’t necessarily work in another industry, but here are some possible tactics to consider:
Once you’ve found potential customers, how will you engage them in conversations that will allow you to work through your sales process? Developing relationships of trust with new customers is an art. Use your sales plan to help you set goals to regularly engage with potential clients:
Making a sale is always great, but don’t write your customers off once you’ve made that initial sale. Not only could they become repeat customers, but they could also be valuable contacts leading you to other repeat customers. Keeping in touch with your existing customer base is an important part of any organization’s sales plan.
You already have a base of people who are interested in your products and services. Don’t neglect this group. Prospecting within your current customer base can be a hugely important part of your sales plan.
By incorporating some of these to-dos into your sales plan, you can more effectively reach both your current customers and new customers. A solid sales plan will direct your sales team to higher success.
Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.