As a professional sales person, you undoubtedly know what it feels like to achieve success. You also know what it feels like to fail. You know in your head that you cannot get every single sale that you go after, but you still feel the sting and disappointment when a sale falls through. The trick is to maintain a healthy sales ego when these failures occur. The disappointment can bring you down but you cannot let it keep you down. A healthy sales ego will help you to pick yourself back up and keep moving forward.

1. To build and maintain a healthy sales ego, you must first acknowledge your weaknesses and, at the same time recognize your strengths. No one can be good at everything. You need to take stock in what you are good at and where you need to improve. With every success and failure you have, you need to examine your process. Look at each part of the sales process and scrutinize what you did. If you are doing something very well, give yourself credit for a job well done. If you are doing something wrong, something that may be hindering your success, analyze it and work on ways to try to improve. Taking stock in your strengths and weaknesses is not a one and done task. To maintain a healthy sales ego, you should do it frequently and really put a great deal of focus on what you are good at. Too often, it is too easy to focus on the negative and to push our positive traits to the background.
2. In order to maintain a healthy sales ego, you need to be honest with yourself about who you are and always be yourself. It is fine to take tips and, perhaps, copy traits and practices from people that you admire. But you need to always be yourself and just add these tools to your repertoire. Clients and potential customers can always spot someone who is a phony. Someone who is comfortable with themselves makes those around them feel comfortable as well. This comfort not only builds trust, it also helps you to form relationships. Building honest relationships is of the utmost importance to succeeding in sales. As you succeed in sales, you will continue to develop and maintain a healthy sales ego. Trust yourself to be yourself.
3. Another important aspect of developing and maintaining a healthy sales ego is to embrace change and have an optimistic outlook on life. Every sales call and every customer is different. Welcome the differences and enjoy the challenges that each new person and each new day has to offer. Change is an inevitable part of life. Being positive and optimistic will help you to gain confidence in any situation. If you tend to be a negative person, it will be hard to face change and the slightest alteration in your day or work can throw you off. Being negative will make it very difficult to build a healthy sales ego. You need to alter the way you look at life, be positive and optimistic, and always look for the silver lining in every situation. This will help you to develop a healthy and positive sales ego.

Building your self-confidence and your sales ego is not something that can happen overnight. You need to take control and defeat any negative thoughts or self-doubts that you have. Through self-analysis of your strengths and weaknesses, being honest about who you are, and maintaining an optimistic attitude, you will find that you are on the right track to developing a healthy sales ego.