8 years ago
April 13, 2016

3 Steps to Bringing Sales Value Through Social Media

If you’re using, or considering using, social media, here are three ways that social networking sites can add sales value to your business.

Rhys Metler

Over the past few years, social media has grown into one of the most powerful communications platforms in the world. Sites like Facebook, Twitter, and YouTube allow billions of people around the world to share information instantly. With that many people using social media, it’s no surprise that businesses have also turned to social media to create sales value. Social media gives companies a free channel to connect with millions of customers. If you’re using, or considering using, social media, here are three ways that social networking sites can add sales value to your business.

Brand Awareness

Building brand awareness once required huge investments in traditional advertising. Even with that investment, print, radio, and TV ads only reached a limited audience. With social media, there is no limit to the audience you can reach, and the advertising space is free. By setting up a company page on social networking sites, you can make your business visible to millions of people. As more people notice your site, other members of their networks will also be exposed to your business. With the right combination of content and communication, you can exponentially grow your network in a short period of time.

The content you choose to post should be relevant to your products, and to the buyer personas you’re targeting. Many companies use social media to announce new products, mergers and acquisitions, and updates on the latest trends in their industry. All of these are great ways to capture the attention of the demographic you’re trying to appeal to. Bombarding people with ads isn’t very helpful-providing them with useful information will bring them to your doorstep.

Channel Choices

Today’s consumers want choices when it comes to how they communicate with a company. If they have a question or concern, they want to be the ones to decide whether they call, write, email, or post on social media. If they choose social media, and you don’t have a page, they’ll just post somewhere else. Having a social media page gives the consumers another option for engaging in conversation with your business-and gives you another option for managing that conversation.

With a social media page, you can communicate with current and potential customers on their terms. You can also address any service issues before they become a viral sensation on a different social media page. Connecting with, and caring about, your customer is a great way to add sales value. Another great way to add sales value is by giving them as many choices as possible for communicating with you-since social media is free; there is no reason not to give them that choice.

Let Me Show You How it Works

Sales calls and emails will always be powerful tools for reaching out to prospects. However, they don’t really offer a convenient way for you to demonstrate products to the prospect. You can describe your products in great detail, and it still won’t have the impact of even a brief demonstration.

Social media makes it easy to create and share videos that demonstrate your products in action. Prospects will be able to see your products in use, in the real world, demonstrating the practical value of owning your products. Once a prospect sees a product in use, it’s much easier for them to imagine that they’re the one using it. Once you have them imagining it in their hands, it’s an easy transition to putting the product in their hands.

Don’t Limit Your Options

In the whole scheme of things, social media gives you and your customers more options-more options for communication, demonstrating, and even buying. For you, more sales options mean more sales. For your customers, more communication options mean more reasons to buy from you. Given the fact that social media sites are free, easy to set up, and great for you and your customers, there’s really no reason not to use social sites.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.