As a sales manager, you are responsible for motivating a sales team to get results. You do everything you can to keep your team fresh and motivated. No matter how great your sales people are or how effective your team is as a whole, eventually they get stale and you need to consider sales team training to freshen things up. There are many reasons for you to do sales team training.

1. Personal Growth.

   Everyone gets stale after awhile. It is often difficult to get self-motivated. Sales people, by nature, tend to like external stimulus to get them recharged. Most people enjoy learning new things and new ways of doing things. Providing additional sales team training to your current staff will help them to feel renewed. The goal of a good sales team training is to provide new and interesting information. Trainings are a great way to learn new skills and providing continued training helps to develop and hone those skills. Training should be more than just lecturing and providing facts and figures. The training should be motivational and allow for sharing of ideas. Socrates said,”Education is the kindling of a flame, not the filling of a vessel”.

2. Purpose.

   Providing sales team training helps your sales people to be focused. Training is a great way to motivate your team. Studies have shown that people feel more affiliation with their company when training opportunities are made available. Company sponsored trainings help the team feel that the company appreciates their work so much that the company will continue to invest in their professional development. Sales team training will give the team a sense of purpose and the feeling that they are part of something bigger. Feeling affinity with the company makes your sales team feel valued. The better the training, the more refreshed and focused your team becomes. Sales team training can be simple and the trainings do not have to be lengthy. They do need to be interactive, fun and informative. When your sales team is enthusiastic, it is infectious. Clients and prospects will sense the enthusiasm that the sales person has for the company and that will lead to an increase in the client’s feeling confidence in the company and the products and services that are offered.

3. Profit.

   The goal of all sales team trainings is to increase sales. Continued sales team training should not focus only on how to sell, the focus should be how to sell better. Take the opportunity of sales team trainings to educate your team on how to educate their clients about your products and services. If a new product is introduced, the sales team training is the best place to present the information, far better than handing out printed information and asking for questions and input. Sales team training can also be used to help your sales team understand the expectations that the company has for them. You need to remember that the point of all sales team training is to increase sales thereby increasing company profits.

There are many ways to provide sales team training to your sales people. Topics can include product knowledge, policy and procedures, idea sharing, technique development and many other subjects. The goal of the continued training should be to help your sales team gain personal growth and a sense of purpose that is aligned with the needs of the company. All of this will lead to the ultimate goal of increased sales and increased profits.