7 months ago
February 21, 2017

Top 5 LinkedIn Strategy Tips for Sales

Here are the top five LinkedIn sales tips used by other companies to increase their sales.

Claire McConnachie

LinkedIn started as a social media channel for professionals who wanted to network with other professionals. Whether it was to build business relationships, search for jobs, or learn new skills and techniques, professionals of all stripes flocked to the site. Of course, having that many professionals in one place also made it a prime location to set up shop. Businesses that wanted a robust social media presence quickly began setting up their own pages. Over time, they developed a host of LinkedIn sales tips to help them succeed. Today, the most successful businesses are able to leverage their LinkedIn networks to find new prospects. Using the same LinkedIn sales tips that they’ve learned, any business can begin to increase their revenues by converting followers into customers. Here are the top five LinkedIn sales tips used by other companies to increase their sales.

Make a Statement

When you’re setting up your LinkedIn page, don’t skimp on the summary page. This is the chance to tell the story of your company, and sell people on your culture as well as your products. Don’t copy and paste your “about us” page from the company website, either. It looks lazy and shows a lack of interest in the type of dynamic LinkedIn users gravitate towards. One of the best LinkedIn sales tips is to use your summary page to touch on key interests of your buyer personas. Give your prospects a reason to want to connect with your company.

Maintain Focus

It can be tempting to join as many groups and networks as possible when you start on LinkedIn. However, just like your marketing efforts, you want to focus on your buyer personas. Look for groups and pages that your prospects are likely to be interested in, and connect with those. Some good LinkedIn sales tips for connections are to stay on message, and always keep your prospects in mind. Before you click “join,” ask yourself if joining will advance your sales goals, or just give you a bigger network of people who aren’t interested in your products.

Provide Value

When you join groups, be prepared to get involved in ongoing conversations about topics that are of interest to your prospects. Don’t just copy and paste articles and stories from other sources; provide some insights of your own. Once members see that you’re contributing value to the conversation, your cache will increase and prospects will start finding you. Giving potential customers a reason to come looking for you is one of the most powerful LinkedIn sales tips there is.

Don’t Forget Your Other Tools

When using a social media channel like LinkedIn, it can be tempting to keep those channels separate. Don’t give in to that temptation. Prospects on LinkedIn are no different from prospects you meet anywhere else. Enter their data in your CRM system, so all of the best efforts of your company can be directed toward the conversion. All of the different systems at your company must work together to be successful. If you’re keeping valuable leads from entering the system, you’re limiting your own support, and your company’s revenues. Even the best LinkedIn sales tips become meaningless if they don’t lead to sales.

Don’t be a Cheapskate

Most social media channels offer a free, one-size-fits-all interface. That’s not the case with LinkedIn. The free version of LinkedIn is robust and powerful, but there are limitations. Once you get comfortable with the interface, and start to see some results, consider upgrading to one of the paid versions. From a sales perspective, the monthly fee is well worth it, if only for the ability to see who is looking at your page. That ability alone gives you a direct insight into whether you’re attracting the right prospects and, if not, what you need to do to get on track.

Claire McConnachie

Claire is a Western University graduate with a background in recruiting, sales and customer service. As a Recruitment Consultant, her goals are to place the best people in the right roles resulting in satisfaction for both the candidate and client.