These days competition for customers can be fierce. Good customer service is no longer good enough.
For the last few years it seems that companies are focusing more and more on good customer service. It has almost become a cliche that the most important aspect of a business is it’s good customer service. Obviously, you need customers to maintain your business and you want to give them good service. Many businesses fail to define what good customer service really is and they fail to determine if good customer service is enough to keep their customers happy. It isn’t.
These days competition for customers can be fierce. Good customer service is no longer good enough. Customer service now needs to be superior to anything that your competition is offering. Customers have choices when it comes to the products and services that they want. In addition, customers are far more savvy about what they want or need, and how they can get it faster, cheaper and better.
In addition to getting new customers, companies have to offer advantages that allow them to keep their current customer base and build up repeat business. A company needs to think about what they can do to maintain and increase business. Your company needs to provide superior customer service.
What used to be considered great customer service just a few years ago, now probably wouldn’t register at all with most customers. A good example is a no-hassle return policy. A open return policy was once the hallmark of customer service. Now this is simply a customer expectation.
It is crucial in this internet age that you stay on the plus side of customer service. Social media allows unhappy customers to immediately post any negative interaction they have with your company. The same is also true of the customer who has been pleasantly surprised by customer service that was more than they expected. If a customer is truely impressed they are likely to post it to a social media outlet. In either case, it’s up to you to respond quickly and appropriately.
You need to remember that customer service is not static process. Customers expect great service and they know they can get it. You need to continually measure how you are doing and make the necessary changes to keep ahead of the customer expectations.
Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.