7 years ago
February 21, 2017

3 Techniques to Expand Business Sales

A good business should always be evolving, changing and never static. Here are 3 techniques to expand business sales.

Claire McConnachie Recruiter
Claire McConnachie

Most businesses are looking for future growth despite the current economic climate. To achieve growth in a stagnant economy is a mammoth task, but the tallest mountains can be climbed if one is determined. Ongoing business success is a combination of business techniques, improved business sales and expansion.

If you have been using the same business techniques over the years, maybe it is time to examine some new ideas and concepts to improve business sales. A good business should always be evolving, changing and never static.

Below are 3 techniques to expand business sales:

Organic Growth

Organic growth is the usual business model for smaller companies and organizations. However, in today’s market, clients are increasingly turning to value over business loyalty. Businesses now need to examine their client base to see why some customers are happy with services and others not. Are your products too expensive or could there be an improvement in quality? Is your range of products sufficient for current needs.

In today’s economic climate everything is about keeping clients content and happy one hundred percent of the time. This means investing in the business, improving techniques and marketing and selling aggressively. It is important to build relationships with your top clients and improve the value of your business products. The above is a good foundation if you want to continue to growth organically.

Acquiring Competitors

If your business has the assets this may be the perfect time to buy out struggling competitors who are finding it difficult to cope with a down economy. The risk is they could sell up to a new competitor, better for them to be absorbed into your business and as a result it should improve your overall business sales.

Expanding into Related Markets and New Locations

A sound business technique is to constantly look at diversification. The easiest way for a company to diversify is to look at related markets to increase business sales. This may be possible without the immediate need of new premises or increased staff which will limit any risk taking. Another sound business technique is to look to expand current locations to increase business sales into new territories.

Business Expansion

Planning and imagination are the building blocks to starting a business expansion initiative. If you’re looking to open up in new locations it will be important to do some research into the competition and customer base. Is there the same need for your services or products in the new location? The demographics may be very different to your current location, and to determine this will require a lot of research and time.

It will probably be necessary to travel to the new location and ask potential clients whether they’d be interested in doing business with you if you opened up shop in their neck of the woods. Being on the ground will give you the opportunity to check out competition and look for possible additional premises. One can also look at the¬†possibility to buy out a similar business to you own in the new location to continue your brand.

The answer to growth is the adoption of new business techniques and improved business sales. Never become complacent and always be on the lookout for new opportunities. Never overlook the power of diversification. You may have already accomplished quite a lot, but with a good expansion strategy in place, there may be better to come in the future.

Claire McConnachie Recruiter

Claire McConnachie

Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.