Targeted sales efforts can help you find the right prospects at the right time, reducing objections and other hurdles to a sale.
Focusing your sales efforts by using a targeted approach to selling can help you become a more effective and prolific sales producer. Targeted sales efforts can help you find the right prospects at the right time, reducing objections and other hurdles to a sale. Here are three ways targeting your sales efforts can benefit you.
It is far easier to make your sales goals when your audience is receptive. Targeting your sales efforts can make sure that the majority of leads and prospects you meet are ready to hear and interested in your sales message, which in the long run has the effect of reducing your overall sales efforts. If your sales efforts are targeted to the right audience, you can find ready buyers by:
Your sales efforts will go further if you target those efforts to find and position yourself with the decision makers who have the strongest influence on the buying decision. Sales influencers can take many forms, but the ones with which you most want to work and with whom your sales efforts will have the most impact are:
After you identify a target for your sales efforts, the sales process must begin quickly in order to ensure that your sales message is heard and acted upon. If your sales efforts are targeted, it is easier to begin building rapport immediately because you have a better idea of who your prospect is and why you chose to call that particular person. Your initial research in your early sales efforts allows you to plan the best methods of establishing your credibility and building interest with a prospect even before he or she picks up the phone. Targeted sales efforts also allow you to build rapport by:
Targeting your sales efforts is a more effective way to reach out to leads and prospects and meet your sales goals. Analyze your current sales efforts and look for ways to begin incorporating a more targeted approach so that you can see better results from your outreach.
Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.