Building sales pipeline success depends on the sales pipeline’s effectiveness, strength, and results.
You know what a sales pipeline is and you know that you have one, but how do you build and manage that pipeline to take your sales to the next level? Building sales pipeline success depends on the sales pipeline’s effectiveness, strength, and results, the three keys to building sales pipeline value. Take the first step towards building sales pipeline success for yourself by focusing on and managing these three keys to the sales pipeline.
The customer relationship management system you are using is only as useful as the information you put in. In other words, if you are putting in outdated, incomplete, or otherwise unhelpful data, the CRM will not be able to help you succeed. Yet consistently and properly updated CRM systems are one of the keys to building sales pipeline effectiveness. Make sure that you are using CRM to maximize results by:
A large part of building sales pipeline strength – that is, ensuring that there are healthy numbers of leads, prospects, and closes in the pipeline at all times – rests on getting quality leads into your sales pipeline. Getting as many leads as possible may seem like the right idea, but you will probably find more success in maintaining and building sales pipeline strength if you focus on quality, rather than quantity, of leads. To do this, you can:
If you want to reach your sales targets for the month, the quarter, and the year, you need a roadmap to get there. It is not enough to rely on your ability to sell and a constant stream of incoming leads; you need to know how many of each type of lead, prospect, and customer you need to have in your pipeline to reach your sales goals. This is easy to accomplish if you have been tracking your sales and activities over past periods.
Building sales pipeline effectiveness, strength, and results depends on your ability and commitment to update and maintain your pipeline through various tracking activities. However, the time that you spend on these activities will pay you back with interest as your more targeted approach to selling using the sales pipeline yields results.
Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.