1 year ago
April 13, 2016

How Sales Recruitment Can Save Your Business

Improving your sales recruitment process can mean the difference between a successful company or a failure.

Rhys Metler

Even though the economy is beginning to improve, some companies are still trying to claw their way back to the top. If your business is still struggling and you can’t seem to turn the corner, improving your sales recruitment process can mean the difference between success and failure. Remember, your company is only as strong as your sales team and if you don’t have the right people working for you, it’s going to be tough to come out on top.

Sales recruitment strategies can impact your business in a variety of ways and can take a business from struggling to successful in a very short period of time. You spend a lot of money developing the best possible products and services for your customers — you are going to need the best possible sales team to make sure your customers know what you have to offer. 

1. Inject new life into your sales force.

If your sales team has been struggling to meet their basic numbers, or worse, failing to meet your goals time and time again, it’s time to inject some new life into the team through your sales recruitment process. Often, bringing in just a couple high powered sales people can motivate your entire team to produce more. Just like it only takes a few bad apples to spoil your team, a few great apples can make your team members work harder, particularly if they are naturally competitive, as most sales people are. 

2. Meeting and exceeding your sales goals.

Wouldn’t it be nice to have your sales team at least meet your goals? Well — how about having them exceed your goals? Sales recruitment ensures that you are getting true sales people, employees who are self motivated and used to holding themselves accountable. This means they work harder to meet your set goals as well as their own and typically, they’ll work even harder to make sure they exceed them. You can further encourage your sales team to produce more by making it more attractive for them. If they exceed your goals, make sure you reward them handsomely. They’ll want to keep trying and before you know it, your business will be booming. 

3. Reducing your turnover rates.

A great sales recruitment strategy can also help you reduce one of the most troublesome aspects of a sales force — the turnover rates. While it’s incredibly common for sales positions to have high turnover, with the right team members you can drastically reduce these rates and keep your employees longer. While you have to do your part to keep them happy, by offering incentive based rewards and even paid time off, with the right sales recruitment strategy you’ll be assured of getting sales people who are not only highly qualified, but in this for the long haul. While you might spend more for these sales team members, over the long term you’ll be saving money (and your business!) by reducing training costs and the costs associated with finding new employees. It’s a win-win for you and your sales team. 

If you aren’t sure how to improve your sales recruiting process and start reaping all the benefits that highly qualified sales team members can bring your company, there’s never been a better time to discuss your options with a sales recruiter. They can advise you on your best course of action and help you find the people you need to take your business to the next level.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.