7 years ago
February 21, 2017

5 Things You Need to Do on LinkedIn Before Applying to That Sales Role

Before applying for that sales role you’ve been eyeing, review your LinkedIn profile and make sure it’s updated and accurate.

Rhys Metler


Has it been a while since you last logged in to your LinkedIn account? It’s probably a good idea to log in and review your profile before applying to that sales role you have your sights set on.

1. Update the Information

The information presented on your LinkedIn profile should be up to date and accurate before applying to a sales role, or any job for that matter. Is your employment history up to date? Is your current employment status accurate? Have you included a professional profile picture? Maybe you never really got around to filling in a lot of the details on your profile in the first place. If a potential employer does decide to check out your LinkedIn profile, you want to make a good impression. LinkedIn is a professional social media platform that provides a snapshot of your professional life.

2. Add Some Personality

When we’re trying to present a professional image of ourselves, we often wind up leaving out our personalities altogether. Imagine how many applicants will contact the employer about this sales role. You need to set yourself apart from your competition. I’m not suggesting you do anything drastic, but it might help to infuse your LinkedIn profile with some personality. Don’t be shy to list some of your hobbies and interests. Get creative with your headline instead of leaving in the default headline that is automatically generated for you.

3. Expand Your Network and Connections

It’s always a good idea to build up your list of connections. Connect with classmates, colleagues, professors, employers, friends, family, and acquaintances. Follow relevant groups and companies and participate in-group discussions. Share industry specific articles and leave comments on others’ posts to build your credibility and personal brand. LinkedIn is an amazing resource, and while it has many users, not many people seem to really understand how to use it to their advantage. Obviously there’s only so much you can do before you apply for that sales role, but it is worthwhile.

4. Ask for Recommendations and Endorsements

Do you know anyone who could write you a recommendation or endorse you for the skills you claim you have on LinkedIn? While it virtually takes no time at all to endorse someone on LinkedIn, when it comes to writing a LinkedIn recommendation, you’re really asking someone to sit down and write you a recommendation letter. If you’re asking a former classmate or co-worker, offer to write one in return if it’s appropriate. Or, if you’re asking a former employer or teacher for a recommendation, perhaps you could offer to write out a few things you’d like them to focus on or mention to give them something to work with. Ask them to highlight your unique skills and qualifications, abilities, and accomplishments. LinkedIn recommendations and endorsements allow friends, colleagues, professors, and employers to vouch for you, validating the details you’ve included in your profile yourself.

5. Edit Your Profile

I can’t stress this enough. You should always edit your LinkedIn profile for spelling and grammar errors. Even if you think this is irrelevant for your specific job search, it can be considered a red flag for many employers. If grammar and spelling are not your area of expertise, at least have someone you know edit your profile for you. Poor grammar and spelling are unprofessional and will speak volumes about your lack of attention to detail, communication skills, and intelligence.

So, before applying for that sales role you’ve been eyeing, review your LinkedIn profile and make sure it’s updated and accurate. Add some personality if it’s seriously lacking in that department. Make connections and ask for recommendations. And last but certainly not least, always remember to proofread your LinkedIn profile.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.