7 years ago
February 21, 2017

5 Sales Tools That Actually Add Value

Instead of using a hit-or-miss approach to trying new sales tools, why not invest in the best from the very start? These 5 tools will add value.

Rhys Metler


Humans have been the dominant species in the world for thousands of years thanks to the use of tools—so why not take advantage of sales tools to get ahead in the sales world? We’re not talking about stone blades. We’re talking about digital sales tools that can enable you to sell more and sell faster.

If the only sales tools you’re currently using are a head set and a phone, then you’re probably falling behind your competitors and struggling to make your quotas every month. Using the right sales tools, like the five we describe below, can help you get an edge by allowing you to sell more efficiently.

These are our five favourite sales tools on the market right now that we think you need to have in your arsenal.  They can change you from a simple sales rep to a superstar sales professional.

1. Social Media

Social selling is a hot new trend in sales, but it’s more than just a buzzword—it’s a fundamental way of selling to today’s consumers. Though social media has been around for years now and many organizations have already started to implement it into their marketing strategies, many are still not utilizing it in sales.

Social selling is all about identifying, engaging, and interacting with prospects and customers on social media over a long period of time. It’s about building credibility, creating trust, and forming meaningful relationships that lead to higher sales. How? By providing value through thoughtful content. It’s one of the must-have sales tools in business.

Using social media to prospect, nurture, convert, and sell can have a big impact on your bottom line, allowing you to have a continuously full pipeline of leads, shortening the sales cycle, and increasing your conversion rate, all at a lower cost per lead.

2. Customer Relationship Management

A great CRM software program, like HubSpot CRM, can drastically improve your sales performance and is one of the most effective sales tools out there. It can put you way ahead of your competitors by streamlining the way you sell, making it faster and more efficient for you to manage your customer relationships.

With a CRM software, you can integrate email, create templates, manage contacts, automatically input information, share and sync files, forecast your sales cycles, and most importantly, receive valuable data about your customers.

3. Rapportive

Rapportive is a neat Gmail add-on that allows you to quickly view a contact’s pertinent details all in one spot. You’ll be able to see a prospect or customer’s profile photo, job title, location, and even social media profiles right from your inbox. It’ll give you the context you need to have more relevant and meaningful conversations that lead to higher sales numbers.

4. Sidekick

Another one of HubSpot’s free sales tools is known as Sidekick. This handy Chrome extension can provide valuable insight into your email communications. Instead of sending out endless emails, never getting replies, and wondering where you went wrong, you can turn to Sidekick to give you the answers you seek so you can adjust your sales methods to see better results.

Sidekick can notify you with which emails have been opened and which links have been clicked. This type of information can help you figure out which subject titles are working, what the best time is to communicate with certain prospects, and how to improve your overall email correspondence.

5. Boomerang

Another one of the sales tools that can enable better email communication, Boomerang can help you send messages at optimal times. With this tool, you can draft an email but schedule it to send at a later time. This is especially awesome when you’re working with prospects and customers in different time zones, if you’re prone to forgetting to follow up, or if you like to work on off hours.

Sell better by investing in these five sales tools today.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.