2 weeks ago
November 10, 2017

5 Persuasive Ways Sales People Can Eliminate Buyer’s Remorse

Buyer’s remorse happens. Once a purchase is made, it’s common for people to second guess their decision, especially if they are investing in a large dollar deal. They start to…

Gabrielle Berardi

Buyer’s remorse happens. Once a purchase is made, it’s common for people to second guess their decision, especially if they are investing in a large dollar deal. They start to question the quality of the deal, the price, and if they made the right decision.

Buyer’s remorse also poses a risk to the selling company. It’s one of sales recruiters and reps’ biggest enemies. It can impact the sale, and it can impact your commission check.

So, what do you do about it?

1. Be Proactive and Prevent Buyer’s Remorse from Happening

It’s important to establish a trusting relationship with customers. Make sure you have provided them with all the information they need to make a sound decision. It’s also important not to rush them into a decision or to be too pushy when trying to close.

2. Send Them Contact Information

Customers often feel like they are left in the dark as soon as the deal closes. One way to avoid this and prevent them from feeling regret is to provide them with details about how to contact you and other relevant people within your company. This way, they will know whom to contact for assistance.

3. Right Size the Deal

While all sales reps want to close the biggest deal possible, the deal still needs to make sense for the client or they will have remorse. Therefore, it’s important to make sure the deal is appropriate for your client. You can always upsell them at a later date. A smaller guaranteed deal is always better than a larger one that is likely to get cancelled because of buyer’s remorse.

4. Explain Next Steps

It’s common for sales reps to take a step back once the deal is closed. However, many customers assume you will be their main contact post-sale. Therefore, it’s important to clearly lay out the next steps once the deal is closed. Communicate what they can expect from you and your company, whom to contact, and how the deal will be processed, including delivery dates (if applicable).

5. Send a Thank You Note

One of the first things you should send your clients once a deal is closed is a thank you note. It shows you value their business, and it can go a long way to put their mind at ease once the sale closes.

More Sales Strategy Advice from Sales Recruiters

They Said WHAT?! 6 Things Salespeople Should Never Say to a Customer

4 Unethical Sales Practices That Will Damage Your Brand

5 Tips to Handle Lost Sales Deals


SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.

Gabrielle Berardi

Gabrielle is a Wilfrid Laurier University graduate with a degree in Business Administration. She has a background in both sales and marketing, with experience working in the technology, education, and travel sectors.