You only have a few seconds to capture a buyer’s attention or you could lose them for good. We have short attention spans today, and people get bored and distracted…
You only have a few seconds to capture a buyer’s attention or you could lose them for good. We have short attention spans today, and people get bored and distracted easily.
People are subjected to so many messages and forms of communication each day. Breaking through is a challenge. Sales recruiters who know how to connect right away will have a better chance of turning prospects into buyers, and buyers into repeat business and revenue for their organizations.
Most of us initially contact online via email, so we have put together a list of clever ways to grab a buyer’s attention in only a few seconds:
Generic bulk messages don’t work. The second a buyer realizes they are part of a mass email, they’ll disengage. Be personal and cater your emails based on the individual customer. Sure, this will take more time, but you’ll increase your chances of getting your buyer’s attention –which is the ultimate goal.
A clever and interesting subject line is one of the most effective ways to get someone’s attention (and get them to at least look at your message). Most people won’t open an email if the subject line isn’t engaging. Use humour and say something unique to get them interested.
As they say, a picture says 1000 words. We are a visual society and the more visual cues you can use, the better. Include images of the products and services you offer. If possible, consider taking it the next step by including a video of a product demo or message from a key decision maker in your company.
Use stats, sales figures, and data to summarize the point you want to get across. Numbers are quick and easy to interpret. If you have great numbers, they’ll surely get your buyer’s attention. If possible, use numbers that are specific to your buyer’s business needs.
Make sure to provide all contact information and links to important blogs or webpages in your email signature. Giving buyers more contact options is always better.
Get more sales strategy advice by checking out these insightful blog posts:
4 Worst Case Sales Situations and How to Handle Them
6 of the Worst Sales Presentation Mistakes and How to Avoid Them
4 Innovative Ways to Break Bad News to Your Sales Customer
SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.
Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.