7 years ago
July 13, 2017

4 Ways to Sell Your Company in a Sales Interview

When interviewing candidates, you are not only selling the job, you are selling the company. Here are 4 Ways to Sell Your Company in a Sales Interview.

Rhys Metler

It’s no secret that top sales talent want to work for the best companies. They want to work for organizations that not only pay well, but also have a strong organizational culture and provide a work environment where they can grow and thrive. Even if your company offers all of this and more, if you fail to sell your company during the recruiting process, you risk missing out on talent that can help make your company even better.

Recruiting is about selling.  In this case, the product you’re selling is your company.  The job applicant is your sales lead.  The interviews are the sales calls.  Your job is to stir up enough interest among the desired job seekers so they consider your organization their first choice for employment,” says Ken Sundheim on Forbes.

Effective Ways to Sell Your Company in a Sales Interview

Here are some of the best strategies to sell your company to candidates during the recruiting process:

1. Use the right person:

Using the right people to promote your company is essential. You need to use people who are champions for your company, know everything there is to know, have enthusiasm, and are strong at building a connection with candidates.

2. Make it part of the interview process:

If you want to sell your company during the interview, it’s important to make it part of the process. You can do this by spending a couple minutes talking about the company at the beginning of the interview, offering a quick guided tour of the office, or you can even provide a brochure or fact sheet about the company.

3. Know your company’s differentiating factors:

Top candidates are going to interview with multiple companies. Rather than focusing on what you can offer (which is likely similar to other companies), try to focus on telling candidates how you are different and what makes your company unique.

4. Know your candidates:

Based on the position you are filling, you should have a good idea of the type of person you are looking for and the things that are important to them. Spend some time selling them on these features and benefits – ways for them to grow, company culture, wellness benefits and other things that are important outside of the role and salary.


More Sales Recruiting Strategies

Talentology: 4 Tips to Hire Top Sales Talent

How to Close a Star Candidate: 5 Tips from a Sales Recruiter


SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit sales people in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right sales person for your organization, start your search here.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.