The role of sales manager doesn’t come without its challenges. Read about the top 4 Challenges for Sales Managers and How to Overcome Them
Sales managers, just like any other sales position, have their challenges. What one sales manager finds challenging could be a non-issue for another, and vice versa.
Top Challenges for Sales Managers
Here are some of the most common challenges for sales managers:
This is perhaps one of the biggest and most overlooked challenges. Most sales reps assume that they can be a sales manager. But what they often forget is that the two positions, while related, are very different. Being a sales manager is no longer about selling, it’s about managing a team and helping other people maximize their performance to meet sales quotas. Being a sales manager takes a completely different mentality, and an approach that may take some time getting used to.
All management roles are stressful to some degree. Sales managers tend to work longer hours, have additional responsibilities and much of your success as a manager is dependent upon your sales reps’ performance. Plus, you’ll have to deal with other stresses such as meeting sales targets, appeasing your boss, and figuring out how to motivate your team on a consistent basis.
Making a hiring mistake or two can have a huge impact on your sales team. It can hurt sales numbers, impact morale, and reflect poorly on you. Hiring is your opportunity to leave your stamp on your team, improve your team and prove that you can find, train, and manage successfully.
This is often the biggest challenge for new sales managers. Coaching is not a one-size-fits-all approach. To be successful, help your reps improve, and make your sales team better, you need to understand how to motivate and connect with reps on an individual basis. Each rep approaches sales in a unique way, has their own challenges, and has different things that motivate them. Finding out what these are and choosing the best approach to coaching for each rep is a difficult skill to master.
The key for sales managers to overcome these common challenges is, first, to identify the challenges they have, and then address them through coaching and training. Working on your personal challenges will help you improve your skills as a sales manager, which will, in turn, help your sales team thrive through better guidance and management.
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Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.