If you work in sales, you know that not every sales job is equal. There are a few golden opportunities out there in Canada right now just waiting for the right kind of sales experts to come along and fill them. The trouble is, sometimes it can be difficult knowing ahead of time what these jobs are, and how to go about applying to them.

If you’re looking to find a job in sales now or in the future, it will pay to know before you start searching which types of jobs are both in-demand and will earn you a great wage. Here are five of the most in-demand sales jobs in Canada right now, and what types of skills are needed to do them successfully.

1. Software Sales

As technology remains a huge part of our every day life, the people needed to successfully sell this technology become more in-demand as well. Technology can be a big investment for most companies, so it takes a special kind of negotiator to make that investment seem worthwhile. A successful software salesperson is great at consultative sales and has a sprinkle of specialized industry knowledge—and of course, the right kind of aggressive sales energy. It’s important to be able to demonstrate the specifics of the software, making this job both tricky to do effectively and highly in-demand.

2. IT Security Sales

Unsurprisingly, IT security is next on the list of desirable sales jobs, as software and security go hand in hand. Companies both big and small are ramping up their security efforts as breaches become more impactful and more public, and sales jobs in IT security are popping up all the time. Sales experts are needed to provide the right kind of service to suit the needs of these businesses, meaning that not only is this job incredibly in demand—it’s a long-lasting career choice, as proper security protocol will never go out of style.

3. Startup Sales Representative

The startup sector can be a risky place to get into, but when it pays off—it pays off big time. Since most startups start to flounder after three to five years, aggressive personalities are needed to make these sales jobs succeed. So many startups are popping up in larger cities, making this role extremely in-demand—and with the potential big payoff, more lucrative than ever before.

4. Sales Managers

Sales managers are the bread and butter of any sales team—and their roles and responsibilities ensure that their desirability will always be high in every sector of business. As the business world becomes more data-driven, sales managers who are skilled in data analysis are particularly sought after in larger organizations. Presenting yourself as a logical, strategic type of manager will ensure that you go far in this well-respected position.

5. Digital Advertising Sales Agents

Advertising sales agents have been desirable for a long time now, but the digital landscape is growing more popular in advertising, making it even more desirable than its much older counterpart. Traditional media is increasingly moving to an online space, and ad-based revenue models are changing to match.

Selling advertising space is a competitive area, but even more so in an online world where the possibilities are endless. Salespeople with the smarts to know which spaces are the best for their clients and those persuasive enough to get their point across will find themselves highly sought after in Canada in the coming years.