Selling is tough! Virtually every single sales person is under pressure to close more sales, to bring in more revenue, and to not only meet, but surpass, their quotas. But competition is fierce and consumers now have even more choices than ever before. Getting the sale can be difficult.

If you need to close more sales, you might need to update your selling techniques. Here are some simple and easy tactics you can use to close more sales.

1. Qualify Leads

There’s no point in spending your valuable time, resources, and efforts on leads who are never going to buy. The more time you spend on these leads, the less time you’ll have left over to actually close sales with prospects who are serious.

You need to ask qualifying questions early on in the sales call in order to validate whether or not the person is capable, serious, and ready to buy. When you successfully qualify your leads and make sure they’re sales-ready, you’ll be able to close more sales.

2. Focus on the Customer

We know that, in your mind, all you’re probably thinking about is how you’re going to meet quota, what kind of commission you’re going to make, and how much revenue you’re going to be able to bring in to your company. But you can’t let this show when you’re speaking with prospects. They don’t want to feel like they’re just another number to you. And they don’t care if you make the sale. They don’t even really care about your products or services. They only care about finding a solution to their needs.

So you need to switch your mindset to match theirs. Stop thinking about closing deals and instead focus on the customer, on his needs and desires, on his pain points and challenges, and on the solutions that would be best for him. This will maximize your chances of closing more deals.

3. Listen      

In the past, the best sales person was the one who was a smooth talker. But today, it’s the one who is the best listener. In order to be able to close more sales, you need to figure out what will make your prospects buy. And this comes from asking open-ended questions and listening to their answers. You’ll learn some valuable insights when you let the prospect talk. And you can then use these insights to find the best solutions to their problems, and in turn, close more sales.

4. Build Trust

A buyer won’t purchase from you if he doesn’t trust you. Trust is vital in the sales process; you must focus on building it if you want to close sales. If buyers feel like you’re dishonest, lying to them, keeping vital information from them, or being sneaky in any way, they’ll get turned off. Only when you start to build trust with your sales clients, through honesty and integrity, will you start closing more deals.

5. Ask

You’re going to have a tough time closing sales if you don’t ask for the close. Sometimes, it’s just as simple as that. You might be scared of rejection. You might be scared to seem too pushy or aggressive. But if you don’t simply ask for the sale, you’ll probably never get it.

If you’ve done all of the above, then stepping up to the plate and asking for the person’s business, politely, should be all you need to get the yes.

Sometimes, closing more deals isn’t that difficult. With some simple tips and tricks, you’ll be able to give buyers what they want, and in turn, get what you want. Qualify your leads, focus on the customer, listen, build trust, and ask for the sale and you’ll find yourself exceeding your quota time and time again.