Your company needs an internet presence. Most successful companies have a sales website already, but that doesn’t mean that the website itself is always working as well for you as it should be. It may not always be easy to know when it’s time to improve your company’s sales website, but here are some signs that you should consider an upgrade.

Your Website isn’t Informational

Even in this day and age, a lot of companies still underestimate the importance of having a comprehensive website. Potential customers use websites as a significant source of information in making purchasing decisions, and a lot of customers do the majority of their research online before they ever call a sales person or company representative. If your website lists too little information, the customer could write off your company without giving you a further chance. In this case, it’s far better to have too much information than too little.

Your Design is Too Simple

Maybe you aren’t a technology company, so you might assume that your website doesn’t have to be technologically impressive. But no matter what products or services your company has to offer, you still need to have a well-designed sales website with contemporary design features. You can’t use the out of the box templates that might come with your computer. When it comes to having a polished sales website, you need to hire a well-qualified graphic designer or webmaster to build your page.

Your Product Line Has Changed

As mentioned above, your sales website functions as a product brochure more than a static business card. Potential clients and customers are looking for you online every day, and what they want to see is a detailed description of what you have to offer. A company’s product lines change on a regular basis, so it’s important to have an up-to-the-minute display of what you have to offer to a potential customer.

You Have New Contact Information

Even though your sales website isn’t as static as a business card, customers do you want to see updated information. When the employee contacts listed on the website are outdated and no longer active, it can be a big enough deal to cause clients to go elsewhere. On a similar note, if you choose to feature photographs online of your staff, make sure the pictures are current.

Similarly, if your office has recently moved to a new location or changed its phone number, it is essential that your website reflects the most current contact information. Outdated information really can cost you a sale.

You Want to Connect with Your Clients

Relationship building is a key component of successful selling, and a good sales website can be a valuable tool in achieving this. If previous versions of your company website were only informational, there is also a good chance that the website was boring. Every new website viewer is a potential client, so wouldn’t you want to take advantage of their visits to your page? Make sure your sales website is ready to convert interest into a sale, or to keep your company in the forefront of your clients’ minds. Find effective ways to engage with them, such as through blogs or social media discussions, and you will keep them coming back to visit your page again. Your sales website represents a whole new way to reach your customers and make the best impression.