In this article, we’ll discuss just five of the many reasons your website should include sales tip videos.
If you’re looking to offer sales tips on your website, you should strongly consider implementing video if you’ve not already done so. Research has shown pronounced advantages in video learning over other methods, both in terms of individual learning preferences and overall teaching strength. Sales tips in particular benefit from certain aspects of video lessons, making the argument for their inclusion on your website all the stronger. In this article, we’ll discuss just five of the many reasons your website should include sales tip videos.
The obvious advantage of adding sales tips in video form to your website lay in the power of visual learning. A significant portion of the population can’t learn effectively from text on a page. They learn from hearing concepts explained or seeing them presented by a picture or physical demonstration.
Sales tips in particular benefit from being taught this way, as different forms of sales involve different mediums–teaching someone to hold a conversation with words on a page is difficult, as is teaching someone good layout for sales copy with spoken words alone. Videos on your website can offer any form of learning stimulus an individual may need to master a given set of sales tips.
A more subtle advantage, but learning from videos keys our mind in a way that text cannot. A person speaking to you, explaining things aloud, stimulates your brain in a way that that same person could not with mere text. The greatest technical writers can simulate this experience, but it is only simulation–nothing compares with the efficacy of the real thing.
Much of learning comes down to the connections your brain creates to a particular fact–the more parts of your brain involved in learning sales tips or anything else, the more avenues for recall you create and the better you remember. So getting the social part of your brain involved matters quite a bit.
Related to the social learning advantage, actual teachers offer something text has difficulty conveying. It’s arguably a flaw of textual learning that personality and asides are stripped away in favor of pure facts without detour. But the insight and anecdotes of individual with personal real-world experience with the sales tips you’re reading can give a much firmer basis for learning and applying what you learn.
Videos work better for self-directed study, partially because videos are easier to pick up and put down than a text lesson. Sales tips on your website being self-directed study, it makes sense to present them in video format–the format most conducive to effective self-study.
Presenting your sales tips in video form can only serve to broaden the appeal of your website; it won’t narrow significantly narrow your audience. A site with text sales tips alone, however, loses those who only learn from videos. Why? Because any well-designed video can be transcribed and the sales tips offered within provided in a manner beneficial to text learners with minimal effort. The reverse takes far more effort and works less reliably.
Videos also broaden your audience in other ways. People who understand spoken language and images greatly outnumber those who understand written language alone. Whether your sales tips are in English or another language, they’ll have a broader potential audience in video form than as text.
Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.