3 years ago
January 6, 2015

Your Product or Service is Great, But Your Sales Team is Blowing it

Simply having a great product or service isn’t enough. You’ve got to have a great sales team to get the word out and sell what you have to offer.

Rhys Metler

You’ve spent months developing a new product or service and your hopes are high that your sales will skyrocket as a result. However, many companies find out the hard way that simply having a great product or service isn’t enough. You’ve got to have a great sales team to get the word out and sell what you have to offer. If you know that your product or service should be doing well and you’ve marketed it correctly, and it’s still languishing, it may be time to lay the blame on your sales team. All too often companies accept defeat without realizing something as simple as a new sales team is all they need to reach the next level. 

Improving Your Hiring Process

Now that you know the issue isn’t your product, but your sales team that is lacking, it’s time to take action quickly. You need a new sales team and you don’t have a lot of time to put one together. Instead of going the traditional route of posting a job and sorting through candidates, it is much easier and less stressful to work with a staffing agency. They can take the steps necessary to improve your hiring process while you focus on running your company.

A staffing agency can help you build a high quality, new sales team in a matter of a few days, unlike the weeks that it takes to go the traditional route. They can pre-screen and make recommendations to help you find the right sales talent in their database. This not only saves you the time it takes to hire people, but it also ensures that you are going to get a much higher caliber of sales people who are ready to go to work and make your company money. 

On-Boarding Your New Sales Team

Once you have your new sales team in place, the on-boarding process is very important. Many companies make the mistake of spending too little or too much time on-boarding new employees. Your sales team will need some direction and they will need to go through a period of orientation to learn your specific systems and how you want them to sell your product or service. Make sure you give them everything they need to succeed and your new sales team will undoubtedly surprise you with all that they can do.

When you’re working with a staffing agency, you don’t have to worry about training your new sales team from the ground up. They’ll already have the experience and qualities that will make them great sales people. They just need to know how you want them to do their job and you can set them free to begin making sales. 

Keeping Your Team Productive

Even the best new sales team still needs some motivation to keep them producing at a high level. It’s a great idea to work out an incentive program that will reward your team members and keep them motivated to do more. Remember, high quality sales people expect to be rewarded for their efforts and you’ll be much more likely to keep them if you recognize their abilities and reward them handsomely.

Incentives don’t even have to always be monetary in nature. Consider offering paid time off or special events at your company as rewards. 

With the right approach and the right new sales team, you’ll be surprised at how easy it can be to take your company to the next level.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.