We understand: you’re busy, your HR department is busy, and everyone else at your organization is busy. When you’re so focused on your day-to-day responsibilities and have so many competing agendas to work with, it can be difficult to prioritize sales recruitment. The only time you really think about it is when a sales role opens up and you need to find a new hire right away. But this isn’t how you should go about recruiting your new sales people.

Prioritizing sales recruitment can actually make a significant difference in sales performance and boost your bottom line. Here’s why it should be your top priority.

Your Sales Reps Are Your Biggest Assets

Though, of course, all of your employees are critical to helping you achieve your corporate goals, there’s no doubt that your sales people are vital to your business’s success. They sell your products and services. They are the face of your company. They are the ones interacting with your clients. And they are the ones bringing in your much-needed revenue—the revenue that helps you continue to stay afloat, grow, and succeed.

Your sales people are so important to your organization that you must prioritize sales recruitment.

Great Sales People Are Few and Far Between

If you’re quickly writing a job description and posting it online for one whole week, you can’t expect top talent to come knocking at your door. The fact is the majority of sales people are mediocre at best. Many will never meet their sales targets, and others still will be completely untrainable. And the greatest sales reps are hard to find.

Giving candidates one or two weeks to apply because you’re rushing the hiring process will only lead to mediocre or poor hires. In order to ensure that great sales people apply, you must prioritize sales recruitment and constantly be recruiting.

If you want to create a top-performing sales team, you need killer sales reps on your team, so you need to focus on finding and hiring the best.

The Costs of Ignoring Sales Recruitment Are High

When recruiting top sales talent isn’t a priority, you’ll face many interconnected problems that will cost your business in more ways than one.

Say you hire at the last minute and rush through the process without putting any effort into actually recruiting great talent. You’ll probably end up hiring a mediocre sales person just to fill your open position. Eventually, you’ll come to realize that this new hire isn’t cut out for the job and can’t sell. Or, the new hire will realize that they don’t like sales. That person leaves, and you have to start the hiring process all over again. All of the time, money, and resources you put into reviewing resumes, interviewing candidates, skills testing, background checking, and training goes down the drain. You don’t get a return on your investment.

Say that mediocre sales person stays on. Then, you face different kinds of problems—and costs. The poor hire will likely end up slowing down your productivity and efficiency. The new sales person might cause friction among your existing team and reduce morale because you didn’t consider cultural fit when hiring. This person could also end up damaging relationships with your existing clients, and ruining potential sales opportunities along the way. And all of this will hurt your sales performance and your bottom line.

If you let sales recruitment become an after-thought, your entire business—including your bottom line—will suffer. The success of your organization depends on it! If you don’t have the time or resources to prioritize this important function in house, consider working with a sales recruiting firm. Its recruiters will handle the task for you and ensure that you only hire top-quality sales talent, each time, every time.