3 years ago
January 4, 2015

5 Tips for Your First Sales Webinar

You can start organizing a sales webinar without a steep learning curve, but do remember the following 5 important tips.

Rhys Metler

Organizing and holding a sales webinar can be a great way to prospect for customers and spread your influence, but it can be intimidating if you’ve never had any sales webinar experience before. Fortunately, holding a sales webinar isn’t as complicated as it sounds. With today’s user-friendly tools and apps, you can start organizing webinars without a steep learning curve, but do remember the following 5 important tips.

Think SEO When Choosing Your Topic

When you choose a topic for your sales webinar, think about what topics your potential¬†customers would search for online. You’ll be advertising your webinar online, so think about keyword search analytics as you home in on your topic. If you’re unsure about what keywords are hot topics in your industry, do some research through Google Insights, Microsoft Advertising Intelligence, or Wordtracker’s Keyword Demand.

Choose a Reliable Provider and Reliable Software

When looking for a provider to host your sales webinar, ask around or read reviews online before making a decision. Different providers and software programs offer different packages and features, and not all programs will be right for you. Before you begin shopping around, consider the following:

  • Global Conferencing: Will you be reaching out to international customers?
  • Branding: Does your program allow for branding on the customer interface?
  • Desktop Sharing: Do you need to share your screen to fully explain ideas or programs?
  • Moderated Q&A: Do you want to include question and answer sessions?
  • Private Chat: Do you want to be able to chat with just one person at a time?

All of these features are available, but don’t pay for options you’ll never use. Find a program that meets your needs and your budget.

Create a Landing Page and Use It to Advertise Your Sales Webinar

Your landing page should include all the information necessary for people to sign up for your sales webinar. Of course you’ll need to include the date and time, but you should also include a brief summary of what you’ll be discussing. Make it easy for people to register for your webinar, and share the link to your informative landing page on social media. In addition to social media, use press releases, postcards, and your blog to generate interest in your sales webinar.

Use a Less-is-More Approach 

If you simply read a Power Point presentation to your sales webinar attendees, they won’t listen to you, and you might even lose them before your session is over. Reading directly from your slides is boring, and you’ll sound as if you don’t have anything original to say. In order to avoid this problem, keep your slides simple. Design your slides with more graphics and images than words so your attendees will be interested in what you have to say.

Include a Professional Introduction

One of the greatest benefits of a sales webinar is that you get a chance to introduce yourself on your terms and help potential customers to know what you’re all about and what you can do for them. Start things off on the right foot with a professional introduction. You can introduce yourself, or you can have a moderator do it for you. A professional and well-constructed introduction not only establishes you as an expert, but it also sets the tone for the rest of your sales webinar.

When you follow these tips, you can create a sales webinar that allows you to connect with important potential customers. It spreads your influence and allows you to reach people you may not have been able to reach in any other way.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.