Hiring a sales agent instead of a sales rep has distinct advantages and disadvantages.
If you’re just starting up in sales or are looking to expand your existing sales force, you typically have two different ways to get more individual sales people out there representing your product to potential clients. The first way is through hiring a sales rep, an employee hired to sell your own products and services from within your company. The second alternative is through hiring a sales agent, an independent salesperson to whom you give authority to sell your products and services in a particular territory. Hiring a sales agent instead of an internal salesperson has distinct advantages and disadvantages and it is important you make the decision wisely, as different companies will be more suited to one form of sales person over the other.
Hiring a sales agent instead of hiring a sales rep can be a wise choice that saves you money and reduces the amount of management work you need to do. Before hiring a sales agent, you need to understand your own sales objectives and then work out if you can achieve these through a force of sales agents or if they can only be achieved by in-house employees. Typically, the main deciding factor is whether you are willing to give up some control of the sales process in return for lower costs – the more important control is to you the less advantageous it is to hire a sales agent.
Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.