Here are some tips that you need to keep in mind while you are developing your cold calling script.
One of the hardest and most frustrating aspects of being in sales is cold calling. We call it cold calling because you are usually contacting someone out of the blue and there has been no introduction prior to the call. When you make your cold calls you want to make sure that you are covering all of the necessary information while at the same time, you want to be sure that you don’t overwhelm the client. For this reason, it is important to have a cold calling script.
When you are developing your cold calling script, there are some important ideas that you need to keep in mind. Cold calling scripts are a great tool to make sure you stay on track and, they can also help you to feel a little more relaxed. Here are some tips that you need to keep in mind while you are developing your cold calling script.
You need the cold calling script to make sure that you cover all of the necessary information and to take notes. But the worst thing you can do is to read your script. We have all received calls like this, and you know how dreadful they can be. The person reading the cold calling script is talking fast and without pauses. There is very little opportunity for you to say anything. Reading from the cold calling script is extremely unprofessional and very off-putting. You need to practice what you plan to say, and how you plan to say it. You want to keep to the script while sounding natural and friendly at the same time.
Very few professional sales people consider cold calling their favorite part of the sales process. Making an effective cold calling script will not only help you with your cold calls, it will also help you to stay organized and, when practiced, will serve to make you seem more professional and approachable to the prospect.
Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.