Persistence is drive and motivation. There are several reasons why it is persistence is important in sales.
The dream for every sales person is to find the perfect prospect, make the best connection and close the biggest deal as quickly as possible. The ultimate goal would be to have it all happen in one fantastic meeting! We all know that the reality of sales is far different. Studies have shown that only about 2% of sales will close on the first meeting. That is a pretty low percentage. What that means, is that you need to continue to call on that prospect. One or two sales calls will not make the sale. You need to continually follow up with the prospect until they are open to buying.
It is very important that you be persistent. You need to be determined and resolute about making the sale. You don’t want to feel like a stalker but persistence is not annoying or aggravating. Persistence is drive and motivation. There are several reasons why it is persistence is important in sales.
If your goal is long-term success, you must be persistent. Find creative ways to make contact and keep your name on the client’s mind. Never let the first few refusals prevent you from pursuing your goal of great sales opportunities. Achieving sales success takes nothing less than drive, commitment and motivation.
Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.