3 years ago
January 5, 2015

How Top Sales Recruiters Attract Sales People

Top sales recruiters can help your organization attract and recruit higher caliber sales people.

Rhys Metler

Top sales recruiters can help your organization attract and recruit higher caliber talent, but what it is that top sales recruiters are doing differently that helps them deliver with such high levels of success? The fact that sales recruiters are working in the job market with candidates every day helps, but that is not the only key to attracting high quality sales people. Read on to find out what differentiates top sales recruiters from others looking for sales talent in a crowded market.

Top Sales Recruiters Tailor the Job Description to Interest Candidates

Most organizations take a top down approach to writing a job description, thinking of everything that must be included to cover the organization’s idea of a position and beginning writing from that point. However, approaching the job description from the viewpoint of an organization can cause the things that are most important to top quality candidates to be left out. The result is predictable: Top quality candidates are not interested, and therefore do not apply.

Experience has informed top sales recruiters what candidates are looking for, and by tailoring the job description towards those interests and needs sales recruiters can realize a better success rate in capturing applications from the most highly qualified candidates. Top sales recruiters will balance the needs of an organization and the needs of ideal sales people when writing such a description to ensure all bases are covered.

Top Sales Recruiters Source from All Available Networks

Highly motivated sales people and top sales recruiters both work to build and leverage extensive networks of contacts to support their success. When looking to attract sales people top sales recruiters put these networks into action, and are able to reach top sales talent through:

  • Academic networks of recent college graduates and experienced alumni
  • Professional networks of sales people who are passively looking for the next opportunity
  • Career networks of sales people who are actively looking for a new position
  • Personal networks of sales people who can pass referrals on to others

Through utilizing all available channels to attract sales people, top sales recruiters are able to consistently reach top sales talent wherever that talent is looking for exciting career prospects. The depth and breadth of these networks exceeds what most others are able to access, ensuring that organizations hiring a top sales recruiter have a competitive advantage.

Top Sales Recruiters Increase Candidate Interest in the Position Early

Candidate interest begins with the written job description but can quickly fade without encouragement, especially during an extended hiring process. Top sales recruiters know that keeping a candidate highly interested is integral to preventing that candidate from dropping out of the hiring process prematurely and looking elsewhere for opportunity. To keep candidate interest running high, top sales recruiters:

  • Engage candidates with the opportunity at the very beginning of the screening and interview process by sharing details of interest not in the job description
  • Maintain continual contact with the candidates under consideration so that candidates are kept abreast of developments and know that they are still in the running
  • Ensure candidates are still interested by asking questions about expectations and future goals with the potential position

By following these practices, top sales recruiters ensure that the organizations for which they are working can take adequate time during the hiring process to make the right choice without worrying about candidates departing the hiring cycle. These tactics also help sales recruiters ensure that candidates are truly engaged and interested, lessening the risk that a candidate presented with an offer will decline.

If you are interested in improving your organization’s ability to attract sales people, partnering with a top sales recruiter is the key. Research top sales recruiters working in your industry today to start improving your ability to attract and recruit the sales people who are ideal for your organization’s needs.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.