6 months ago
February 21, 2017

9 Simple Things Sales Professionals Can Do Today to Drive More Sales

Sales professionals who use these simple tips and tricks successfully drive more sales than those who don’t. Check them out.

Rhys Metler

Sales professionals are constantly under pressure to bring in new clients, meet their quotas, and drive more sales. What they’re doing is never enough—they could always improve their numbers.

Sales is a competitive industry, and all sales professionals are looking to increase their sales to show their value to their employers and to cash in bigger commission cheques.

Here are some simple things sales professionals can do in order to increase sales today.

1. Develop a Better Attitude

Your attitude is instrumental in determining your success. It’s controllable and it’s something you can work at. If buyers see that you’re nervous or not confident in what you’re selling, they’ll be able to tell and they won’t be confident to buy from you, either. If you’re too scared of rejection, you might not ask for the sale when the opportunity is there. If you can’t handle rejection appropriately, you can get down in the dumps, and this can affect your future sales.

Make a commitment to change your attitude for the better, and you’ll be surprised at how much your sales performance improves.

2. Define Your Ideal Customer

It’s important to realize that not everyone will buy from you, no matter how well you sell or how great your product is. You need to define your ideal customer and know who’s most likely to buy from you, and buy from you now, so you can stop wasting your time on unqualified leads. Develop buyer profiles and match all leads to these profiles before attempting to sell. Only put in effort if they match your ideal customers.

3. Sell to Needs

Assume that your prospects will only buy what they need. The first thing you need to do is to determine what your customers’ needs are in order to match your products and your presentations to these needs. Show them how your offerings will eliminate their challenges or solve their problems.

4. Sell Benefits

Sales professionals shouldn’t sell products, they should sell benefits. People don’t care about your products or their features. They care about what they’ll get out of the purchase. Showcase all of the real benefits that the customers will get by using your product or service. Will they enhance office productivity? Will they save time? Will they improve efficiency over time?

5. Create a Competitive Advantage

Sales professionals work in a fierce industry. Every company will have competitors, so why should customers buy from you instead of the other guys? Create a competitive advantage in order to give customers a reason why youroffering or why working with your company is undoubtedly better.

6. Be a Trusted Advisor

Sales professionals have new roles: they shouldn’t sell, they should advise. Buyers want you to be a trusted advisor that can give recommendations, share expertise, answer questions, and offer valuable information. Do this and you’ll be able to drive more sales.

7. Don’t Stop at the Sale

Once the sale is done and over with, don’t disappear from the buyer’s life. Keep nurturing that relationship in order to keep the customer for life. Creating loyal repeat customers is an easy way to increase sales.

8. Maximize Your Time

Sales people who spend all their time inputting dates, creating presentations, and building reports have far less time left over to actually sell. Maximize your time by taking advantage of tools and technology in order to be more productive so you can sell more.

9. Be Honest

Seems too simple, doesn’t it? But being honest is critical in sales. Sales professionals have to overcome the stereotype of the sleazy, dishonest sales person. The majority of people already believe that sales reps lack credibility. If you lie, give false information, or don’t give the whole truth, you’ll only confirm the stereotype and lose all trust and credibility. Always be honest, even if it isn’t in your best interest.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.